LONDON - Sony BMG is rolling out its biggest marketing campaign of the year to promote the release of the first album by heavy-metal band AC/DC in eight years.
The album, Black Ice, will be promoted through a heavyweight campaign, across TV, outdoor, press and digital. In a unique tie-up, the record label will make the album available for fans to listen to for free via The Times newspaper website for a week before it goes on sale.
TV ads will r... Read More
